Let Down
We called on the government to unfreeze housing benefit.
Crisis
Housing benefit helps people on low incomes across Great Britain pay their rent so they can keep their home. But while private rents have soared, housing benefit has been frozen. Shockingly, today, just 2.7% of homes in Great Britain are affordable for those relying on housing benefit.
We partnered with Crisis to launch a campaign to vent anger at this injustice and call on the government to unfreeze housing benefit and help millions of people secure a stable home that is the foundation for a healthy life.
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“Mere Mortals brought to life our campaign calling for the unfreezing of housing benefit at the Autumn budget. They helped shape the creative development with fresh ideas and industry expertise and turned around a large amount of work in a short timeframe. The result was a creatively coherent campaign that drove engagement and action.”
- Mikaela Algranati, Marketing Manager
