Kidneys Unfiltered
We sparked unflinching, unscripted conversations
about life with kidney disease.
Kidney Research UK
Too often, living with kidney disease can be exhausting, lonely and misunderstood. We wanted to show people they're not alone, that others are going through it too, and that Kidney Research UK is by their side through it all.
From talking to and spending time with the kidney community, we knew that to truly resonate, we needed to provide a platform for real, in-depth conversations about the unspoken taboos of kidney disease - unscripted and unfiltered.
The result was Kidneys Unfiltered, a long-form film series of raw, frank, honest conversations about what it's really like to live with kidney disease. Nothing's off limits - from the invisible weight of caring for a loved one with kidney disease, to the effect it has on love, intimacy and discovering self-confidence.
For each episode, we captured in-depth conversations along with a suite of bite-sized content for social, short-form paid ads to reach a wider audience and a suite of photography.
