Here for it
We told stories of hope to help transform
breast cancer care in East London.
Barts Charity
People in East London face some of the worst breast cancer survival rates in the country. The new Barts Health Breast Cancer Centre is here to change that, transforming what a breast cancer diagnosis means for people in East London - and beyond.
Our campaign concept, 'Here For It', brings to life a powerful truth: Barts Charity is here for it right now, funding research and improving breast cancer care so that more people will be here for it tomorrow, enjoying their lives surrounded by family and loved ones.
The campaign puts the incredible stories of those affected by breast cancer front and centre, including Anika, Katisha and Anne, who appeared in our hero film.
Lived experience also sat at the heart of production. Mia Davies shot the photography for the campaign, using her own experience of breast cancer and recovering from a double mastectomy to bring a level of intimacy to the shots. Helen Anahita Wilson composed the music for the film. After finding solace in music during her own breast cancer experiences, Helen uses the bio-electric signals from plants used in chemotherapy medication throughout her music. And our very own Emily Butler produced the film. She knows all too well the impacts of breast cancer, after losing her aunt to the disease.
The campaign spans paid digital, DRTV, direct mail, social and events, and acts as an inspiring call for people to play their part so Barts can tell more of these life-saving stories.
Media was handled by JAA Media.
“Mere Mortals brought our vision for the Barts Health Breast Cancer Centre campaign to life with creativity, care and professionalism. They worked sensitively with patient storytellers and produced powerful photography and film that helped people connect with the impact of the project, supporting Barts Charity’s biggest ever fundraising campaign.”
Lucy Armstrong
Head of Marketing & Communications
