Helping innovate, launch and grow a new way of giving at Christmas
CLIENT: CRISIS
PROJECT: CHRISTMAS STOCKING
Working alongside the Crisis innovation team, we were tasked with helping to develop new ways to support Crisis at Christmas that were aimed at engaging new donors.
Initially, two concepts were tested with the target audience. Both were well liked and went into pilot. From this, Crisis Christmas Stocking proved scalable and easy to deliver operationally.
In only its second year of development, the product grew and raised almost £300,000 (+1,557% year-on-year), with a new donor rate of 69% (+23% vs target).
For Christmas 2023 we scripted and edited an ad with Will Poulter that gained 11.7m impressions across social (a third of all campaign paid social impressions) and received hundreds of positive comments, likes and engagement. In paid social, Christmas stocking ads drove the highest engagement across the whole ad set.
“Mere Mortals quickly became part of the creative team, working in a lean, agile way from early concept through to pilot delivery. Their creative input helped us test and refine ideas that resonated with our target audience, resulting in a successful pilot which has since been scaled. The team are fantastic to work with and I would highly recommend!”
- Lauren Barr, Head of Innovation
