Working alongside Catalyst Works we developed the concept for the Crisis at Christmas 2022 campaign, designed to give donors a clear role to play - to ‘Stand with people facing homelessness at Christmas’.

Crisis at Christmas is the charity’s largest campaign of the year, so it was essential that the concept work across a wide range of channels to collectively raise awareness of the campaign and vital funds.

We developed how ‘Stand With’ would flex across a wide range of channels delivering campaign assets across OOH, digital display, social, supporter comms and owned channels.

Incorporating activity from celebrities including Jo Brand and using quotes and service interventions to bring tangibility and transparency to the creative, the result was a powerful, integrated campaign that raised millions in vital funds for those experiencing homelessness.

Media was handled by The Kite Factory