Inspiring conversation between trusted adults and young people.
CLIENT: CAMPAIGN AGAINST LIVING MISERABLY
PROJECT: CALM C.A.R.E KIT
The CALM C.A.R.E. Kit helps individuals protect the young people in their lives from suicide. It’s full of practical advice from suicide prevention experts; from learning how to speak about mental health and suicide, to what to do if you’re worried and where you can find more information.
We partnered with CALM to produce a suite of authentic and engaging photography for their C.A.R.E. Kit refresh, along with imagery for their wider brand.
During our briefing with the team at CALM, it became clear that inclusivity and authenticity were key to the success of this shoot. Both trusted adults and young people needed to see themselves in the images and feel an emotive connection to them.
This resulted in developing scenarios based on real-life experiences, such as a teacher chatting with a student, a coach talking to a struggling player, or a concerned family member creating a safe space to talk at home.
Working with photographer Tom Farmer, we produced a packed two-day shoot schedule. Taking us across six varied locations and working with over twelve models and volunteers.
This resulted in over 50+ images that CALM will use across their brand on web, digital and print platforms.
