By Your Side
Xxxxxx
Kidney Research UK
Xxxx
Our By Your Side xxx
Media was handled by Medialab.
70%
Total UK adult
population reached
87%
Of people with diabetes agreed the campaign was reflective of what life with the condition is really like
+15%
Increase in people with
diabetes choosing to
give to Diabetes UK
8,000+
Signed up for
deeper content
“I've worked with Mere Mortals for a number of years across a variety of different projects, including Diabetes UK's flagship brand campaign, This is Diabetes. As client, I felt heard and involved, but always guided in the process and challenged on the stuff that matters. They're responsive, resilient and take their time to really "get" the core challenge - a joy to collaborate with. Together, we produced award winning work that was bold and powerful. I wouldn't hesitate to work with them again.”
Sam McAllister
Head of Brand & Creative