By Your Side
Xxxxxx
Kidney Research UK
Xxxx
Our By Your Side xxx
Media was handled by Medialab.
70%
Total UK adult
population reached
87%
Of people with diabetes agreed the campaign was reflective of what life with the condition is really like
+15%
Increase in people with
diabetes choosing to
give to Diabetes UK
8,000+
Signed up for
deeper content
“Xxxx”
Helen Johns
Director of Marketing and Communications
