By Your Side

Xxxxxx

Kidney Research UK

Xxxx

Our By Your Side xxx

Media was handled by Medialab.

70%

Total UK adult
population reached

87%

Of people with diabetes agreed the campaign was reflective of what life with the condition is really like

+15%

Increase in people with
diabetes choosing to
give to Diabetes UK

8,000+

Signed up for
deeper content

“I've worked with Mere Mortals for a number of years across a variety of different projects, including Diabetes UK's flagship brand campaign, This is Diabetes. As client, I felt heard and involved, but always guided in the process and challenged on the stuff that matters. They're responsive, resilient and take their time to really "get" the core challenge - a joy to collaborate with. Together, we produced award winning work that was bold and powerful. I wouldn't hesitate to work with them again.”

Sam McAllister
Head of Brand & Creative